ColonialWebb's Brand Camp is in Full Swing!

What is a brand camp? This is a project to develop a clearer and more powerful branding of our company, explore the connection to company values, and reset them if necessary, and properly put both in context. We have partnered with Pure Culture and Southeastern Institute of Research, (SIR) for the camp!

The three primary goals for this initiative are:

• Formulate ColonialWebb’s optimal brand positioning strategy

• Identify and articulate ColonialWebb’s core corporate values

• Create a thoughtful rollout plan for both the brand refresh and corporate values.

These goals will be accomplished through a research-inspired, consensus-driven 3-to-4-month planning process.

We are very excited to take this opportunity to set the stage for another inflection point in the company’s journey! In addition to Pure Culture and SIR, the project team consists of Nathan Wethington, Tyler Sinsabaugh, John Whitehurst, Heidi Messick, John Mosteller, Wendy Pike, Joe McClung, Sarah Lewis, Keith Klammer, Eddie Lucas, Christopher Pairis, Ben Stahl, Tom McGuire, Bob Kenawell, Victor Escamilla as well Randy Theen, Brett Mutnick, John Zilla, Ray Battani, Joe Piacentino and Mitch Haddon.

The project is expected to conclude in March 2017. Stay tuned for updates along the way!